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GRL CHOCOLATE
[Branding and Packaging Design]

BRAND IDENTITY
PACKAGING DESIGN
BRAND ILLUSTRATION TOOLKIT
ADVERTISING
BRAND POSITIONING

GRL is a chocolaterie located in Raleigh, North Carolina. It is unique in the chocolate business in that it is designed specifically for women on their periods. GRL’s vitamin-infused dark chocolate bars provide cramp and PMS relief through natural ingredients.

GRL wants to be perceived by its audiences as simple, feminine, loving, indulgent, and clever. GRL allows all women to indulge their chocolate love while soothing monthly discomforts.