WHITNEY YUEN

CONTACT

FINAL_FINAL
BFA SHOW
[Branding Design]

BRAND IDENTITY
WAYFINDING
SOCIAL ADVERTISING
POSTER DESIGN
MERCHANDISE

Brand identity proposal for Utah State's Senior Graphic Design BFA Show. The name FINAL_FINAL eludes to the idea that no project is ever completed and iterations get named such as this.

The solution for the identity was a system inspired by the first Windows and Adobe user interfaces. Through poster design, wayfinding, social media advertising, and merch; this brand identity is nostalgic, ironic, and tasteful.