WHITNEY YUEN

BRIMZY HAT CO.
[Branding Design]BRAND IDENTITY
BRAND GUIDELINES
CUSTOM ILLUSTRATIONS
MERCHANDISE DESIGNS Brimzy is a start-up company located in Garden City, Utah. As a customizable hat business, they specialize in trucker and cowgirl hats made for coastal cowgirls and wannabes. 

They want to be perceived as trendy, fun, coastal cowgirl vibes, lively, and creative. As a new company in a field with other western wear businesses, I created a vibrant and playful design that helps them to stand out next to 
their competitors.



WHITNEY YUEN